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Yeah, So We're Addicted. So What?


For starters, 89% of smartphone owners use them on a daily basis, and many of them interact with their devices several times per day. People even said they'd rather give up such pleasures as chocolate, beer and cable TV than do without their treasured electronic companions. This is hardly shocking news, but it confirms just how connected smartphone owners are to their devices, a fact that has a slew of implications for marketers and businesses in general.
The research showed where (at home and on the go, mostly) and how people use their smartphones. Interestingly, more people (81%) said they browse the Web on their device than said they use native applications (68%). For ecommerce sites and other businesses, these numbers suggest that investing in one's mobile-optimized Website could be more important than building native apps.

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So What Is a Landing Page?


A landing page seeks to persuade a visitor to complete a transaction such as filling out a form or interacting with advertisements or other objects on the landing page, with the goal being the immediate or eventual sale of a product or service.

Our landing pages put the most important information in your face.  Smart phones open these landing pages from a smartphone scanner or typed URL.  Up pops the meat and potatoes of the advertiser!  The smartphone user can dig as deep into the site as he/she wants.  Basic icons link the image with a quick hit to a specific page of information allowing the user to spend as much of their time as they want reviewing as much information as they want without having to navigate complex websites or links.

Click here for a sample landing page


 
 
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